Chidinma Menakaya's Professional Portfolio!
In my role, I accomplished the following key responsibilities, including creating programs for youth:
Managed a team of over 30 account supervisors and creative directors, overseeing the largest federally funded public health advertising campaign contract in the United States, valued at $650 million over five years. Our agency received $300 million specifically for this project.
Conducted regular staff training sessions focusing on client-centric approaches, organizational skills, and fostering diversity within the team.
Led communications and updates with prominent agencies such as the Food and Drug Administration (FDA) and the Centers for Disease Control & Prevention (CDC).
Initiated and managed focus groups, obtained program approvals from the Internal Review Board (IRB), and spearheaded tobacco-free education initiatives in local schools, collaborating closely with educators and school principals.
Formed productive partnerships with various media outlets, including BET and VH1, as well as events and programs catering to multicultural youth.
Approved creative assets such as photo and video shoots, social media advertisements, and more, ensuring alignment with campaign objectives.
Organized tobacco and alcohol-free events tailored to youth in Fresh Empire regions, contributing to public health initiatives.
Designed and implemented programs targeting youth to promote health and awareness, furthering the impact of our campaigns.
Fostered cross-functional collaboration and cultivated relationships with key stakeholders to drive project success.
Attended industry conferences and submitted award-winning marketing campaigns to promote brand image and message.
Identified and nurtured partnerships with businesses, nonprofits, and other entities to advance cause marketing efforts.
