Chidinma Menakaya's Professional Portfolio!
An app with 20k live searchable radio stations and featured on Bravo’s Millionaire Matchmaker
In my role I:
Successfully grew the number of app downloads by 40%
Secured partnerships with UBER, social celebs, musicians and radio stations
Tripled the apps social media followers (Instagram, Twitter and Facebook)
Developed the 1 month, 3 month and 6 month tactical marketing plan and marketing budget
Created, designed and executed of all marketing campaigns
Conducted focus groups, analysis and created all marketing collateral (media kit, one pagers, press pack)
Tracked ROI and measured product success in market quantitatively and qualitatively
Sought out and participated in relevant events including major events and tradeshows
Managed sponsorships, partnership, social media and grassroots Ex. Street break-dancers, festivals, etc.
Developed sales strategy to connect with radio station general managers and radio personalities
Wrote press releases and created print ads for social media