HITCH RADIO

Vice President of Marketing
Summer 2014 - 3 month Contract

An app with 20k live searchable radio stations and featured on Bravo’s Millionaire Matchmaker

In my role I:

• Successfully grew the number of app downloads by 40%

• Secured partnerships with UBER, social celebs, musicians and radio stations

• Tripled the apps social media followers (Instagram, Twitter and Facebook)

• Developed the 1 month, 3 month and 6 month tactical marketing plan and marketing budget

• Created, designed and executed of all marketing campaigns

• Conducted focus groups, analysis and created all marketing collateral (media kit, one pagers, press pack)

• Tracked ROI and measured product success in market quantitatively and qualitatively

• Sought out and participated in relevant events including major events and tradeshows

• Managed sponsorships, partnership, social media and grassroots Ex. Street break-dancers, festivals, etc.

• Developed sales strategy to connect with radio station general managers and radio personalities

• Wrote press releases and created print ads for social media