Account Manager (November 2007 - March 2011)

• Implemented performance and A/B testing for all email campaigns increasing click rates 38%

• Developed and executed all email marketing campaigns & strategies

• Analyzed and compiled post-email marketing campaign results and presented results to management

• Managed email list and subscription database of over 400k C-level members

• Managed 20-30 sales, marketing, advertising and communications (SMAC) accounts with the goal of membership renewal and resolving conflicts

• Identified the research and marketing needs of CEOs, CMOs and senior level SMAC executives

• Organized member events such as webinars and executive retreats across the US

• Designed, built and maintained an internal SharePoint portal which was used by all employees

Clients Included: Google, Microsoft, Fidelity Investments, Shell Oil Products U.S., Bank of America